PROPS is a Minsk streetwear brand inspired by the concept of unknown and scary parts of the universe. Each print of the brand carries a separate story associated with the sentiments conveyed by the brand’s message. PROPS approached us to develop a brand identity and create print collections.

We made visual decisions to create a unified stylistic concept of the brand, then visualized our ideas and created a series of prints, where each item contains its own little story reflected in the design. Our team also developed packaging for products with 3D visualization.