PROCHITANO is a publishing project that implements reading into a new pace of life. PROCHITANO is looking for Russian-language authors, collecting a database of outstanding stories in order to prove that reading is not boring and definitely not time consuming. Their mission is to connect new writers with new readers. PROCHITANO aims to bring back the fashion for reading.

PROCHITANO approached us to develop a unique design for their project. The main task was to develop a modern print design for a T-shirt and a shopper, as well as to develop the design of other components of the brand’s collection in a single concept. We made visual decisions on style and color combinations, which result in a recognizable style for PROCHITANO.