OUTCAST is a local streetwear brand created in Minsk in 2011. The brand concept is based on sport practicality, the freedom-loving spirit of street culture and the unique aesthetics of the 80s and 90s. The brand develops and sews all products at its own production in Belarus from European fabrics and hardware.

OUTCAST approached us to redesign the brand’s style, as well as to develop a brand identity in the form of corporate media design. We developed a redesign for the OUTCAST brand, based on the brand concept, which the creators of the brand asked us to preserve carefully.